AdClass 2014 - Introduction to Online Marketing (Hindi)

Are you confused what exactly you can do with Online Marketing - if yes - then its for you.
 

Online Marketing 101

What is Marketing?
In Layman Language - we can say as - marketing - is some medium or process to sell or serve our products / services to relevant users / customers etc.

By Scope we can categorize Marketing into two different aspects :

1. Offline Marketing
2. Online Marketing

Offline Marketing :

In simple terms - we can explain it as - a medium which is not online (not connected to world wide web). Its a traditional way to market your products and is followed from couple of decades.

Ways to do Offline Marketing : 

• Banners
• Flex Boards
• Hoardings
• Newspapers
• Posters
• Flyers
• etc....

Pro's of Offline Marketing : 

• Better way to reach as much users as possible in our locality
• Personal Satisfaction and strategy development and modulation can be easily done.

Con's of Offline Marketing : 

• Expensive
• Takes long time - to cover widen area
• Not ECO Friendly
• Conversion rate and success is undetermined.

Solution to overcome drawbacks of Offline Marketing

We can change our traditional trend by molding and opting strategies of Online Marketing. It can overcome almost all drawbacks of Offline Marketing

Why Online ? 

A Question arise - Why Online? There are lot of aspects which gives us idea to opt Online Marketing

• Determination of Conversions :
  We cannot determine conversions in Offline Marketing - as we cant analyze and track no. of impacted users. But in online marketing - its possible to do the same.
• InExpensive :
  There is a wrong myth - Online marketing is much costlier than offline - but actually - if it can be done effectively - it can cut your marketing budget with around 60-70%.
• Human Resources : 
  In Online Marketing - We need lesser human resources as compare to Offline Marketing.
• Pay as you Go : 
  You will pay only for conversions but not depending upon reach.
• Widen Reach : 
  Online Marketing have much widen reach as compare to offline marketing - as you can even target the opposite corner of this world by sitting on one place and generate customer relations there too..

Benefits : 

• Targeting :
  We can target our campaigns and limit its exposure as per our organization's relevance 
• Location 
• Browser
• IP
• Geographically
• Language 
• Age
• Interest etc...
• Cost Effective
• Pay per click
• Pay per Conversion
• Pay per view
• Budget Controlling etc.

Scope of Online Marketing : 

Online Marketing is applicable to any business - If we categorize type of businesses promotions requirement - these can be categorized as 

• Branding
• Awareness
• Conversions
• Call-to-action
• etc.

Ways to do Online Marketing : 

There are various ways of Online Marketing - mainly 5 types of online marketing ways are used at bigger rate

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• SMO (Social Media Optimization)
• SMM (Social Media Marketing)
• Email Marketing.

Its not all - there are various other ways to do the same.

If we categorize types of online marketing as per cost - we can categorize into three types of Online Marketing

• Free
• Paid
• ZCM (Zero Cost Marketing ) - Combination of Free + Freemiums

AdClass 2014 - Introduction to Online Marketing (Hindi)

By: Unknown on: 15:42